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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. In 2019, we created Springfield’s first US Department of Labor Accredited Automotive Apprenticeship Program.

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Seven Ways to Attract Top-Notch Auto Repair Technicians

Solera

You suddenly lose your top auto mechanic, leaving you without expertise across a wide range of car manufacturers. Yes, there is a shortage of qualified auto repair mechanics, and it’s only going to get worse. Yes, there is a shortage of qualified auto repair mechanics, and it’s only going to get worse.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. Loretta said: Under utilizing their social media and taking advantage of organic marketing.