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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. In this blog, I will explore a few ideas and push the envelope with a few controversial concepts.

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Auto Mechanic Vs. Auto Technician: What Differentiates the Two Professions

The Mechanic Doctor

Consider Specializing Sign up for a post-secondary or technical education course. To fully equip yourself for a career in the automotive sector, it is a good idea to join a community college or a technical school program. This certification validates your proficiency as a mechanic.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. They have technical classes, management classes, and marketing classes. I see shop owners who no longer turn wrenches taking technical classes and bypassing marketing classes. Your emails have Grandma’s pecan pie recipe.