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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. The most common phone skills issues we hear when listening to calls include: The service advisor sounds grumpy or hurried when answering the phone. The service advisor doesn’t ask for the appointment.