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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. In this blog, I will explore a few ideas and push the envelope with a few controversial concepts.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. Hint: LOTS So you fix cars, but can you fix their BMW’s check engine light? Your emails have Grandma’s pecan pie recipe. On the radio, you have a cute jingle that talks about the speed of your repairs. What else is there to know?