Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?

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EPISODE: 102 โ€“ Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.

Which one should you choose? Thereโ€™s no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today weโ€™re going to give you an unbiased look at what factors you should be using in the decision-making process.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Talking Points

  • Introduce the article and the 2 options of marketers with an explanation of each
  • Talk about They Ask You Answer
  • Meeting face-to-face and the overall relationship
    • In person vs Zoom
    • Industry events
    • Most locals meet over zoom now anyway
  • Industry knowledge
    • As generalist we had to learn a new client each time
    • Terminology, acronyms. How they make money
    • Auto body shops for example
    • It did make us better marketers
    • Generalist tech vs specialist tech analogy
  • Knowledge about your local area
    • Hot august night
    • Road closures
    • The words you use โ€“ pop vs soda, โ€œnorthshoreโ€
  • Overall results
    • A little subjective
    • There are some great generalists out there
    • We know what works for auto repair
    • Itโ€™s like pattern failures on cars for specialists shops
    • Comfort first story
  • The dumpster rental company story

How To Get In Touch
Group โ€“ Auto Repair Marketing Mastermind
Website โ€“ shopmarketingpros.com 
Facebook โ€“ facebook.com/shopmarketingpros 
Get the Book โ€“ shopmarketingpros.com/book
Instagram โ€“ @shopmarketingpros 
Questions/Ideas โ€“ podcast@shopmarketingpros.com

THIS PODCAST HAS BEEN MADE POSSIBLE BY

SMP Sponsor - ARN Automotive Repair Network
SMP Sponsor - Shop Boss Logo
SMP Sponsor - App Fueled
Shop Marketing Pros branded green and blue logo
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