EMG has announced that it will host its second annual Streaming Automotive Summit (SAS) on April 16-18 at the Lido House Hotel in Newport Beach, California.
Backed by platinum sponsor Polk Automotive Solutions from S&P Global Mobility and with additional support fromThe Trade Desk, Roku, Experian, Streamwave and LG, this year’s summit will explore an overarching truth of the industry: the stream has gone mainstream. Streaming is not only here to stay, it’s how most people across the globe consume media, which is why it is absolutely imperative that marketers adapt to this cultural shift.
EMG’s Streaming Automotive Summit is customized for brands and agencies that specialize in retail automotive. Attendees will walk away from this event with the tools to develop thoughtful and effective digital advertising strategies and with a distinct ability to maximize connected TV and digital audio advertising for their automotive clients, ranging from individual dealerships to OEMs.
Throughout the two-day summit, attendees can expect to hear from speakers at the top of their game in their respective fields. “It’s an honor to speak at this year’s Streaming Automotive Summit,” says this year’s keynote speaker Joel Klatt, a Fox Sports college football analyst and host of The Joel Klatt Show. “I’m looking forward to sharing the insights we have gained on the linear and streaming side of our business over the last few years.”
“Now that streaming is mainstream, we, along with our partners, believe this is the perfect time to educate our attendees on how to adapt to this new landscape,” says Brian Singleton, CEO of EMG and another keynote speaker at the summit this year. “We have six years of experience in connected TV and digital audio under our belt, and we and our partners would like to share that knowledge with our colleagues.”
“In automotive marketing, we’ve evolved rapidly from serving an ad to a consumer on standard media platforms, to reaching the right audience aligned to an incredibly rich experience like streaming.” says Joe Kyriakoza, VP and general manager, Polk Automotive Solutions, S&P Global Mobility. “Streaming media now represents an opportunity for marketers to reach a precise audience andoptimize campaigns using sales attribution data that drives stronger performance. We are thrilled to be part of the Streaming Automotive Summit again this year and we are grateful to EMG for creating this important and innovative platform.”
Agenda highlights and speakers at-a-glance include:
- Featured Keynote: Joel Klatt, Fox Sports college football analyst and host of The Joel Klatt Show
- Mini Keynote: The State of the Industry – Retail Automotive, Tom Libby, associate director, Loyalty and Industry Solutions, S&P Global Mobility and Joe Kyriakoza, VP and general manager, Polk Automotive Solutions, S&P Global Mobility
- Mini Keynote: The Stream Has Gone Mainstream, Brian Singleton, founder + CEO, EMG
- Partner Spotlight: Identity + Measurement, Amber Daniel, director, Retail Product Strategy, Polk Automotive Solutions, S&P Global Mobility
- Partner Spotlight: Inventory, Madeline Ware, sales manager, Roku, and Kyle Benn, vice president, Independent Demand Facilitation, Magnite
- Panel: Streaming Metrics that Matter, Brett Hall, VP of sales, EMG
- Customer Spotlight: Dealer Alchemist, Jeff Clarke, president + partner, Dealer Alchemist
Last year’s summit attendees left the event with a restored sense of hope for the future of advertising in the automotive industry. “The Streaming Automotive Summit was one of the most relevant, informative and well-organized conferences we’ve ever attended,” says Abby Stowel of the Feltman Agency. “We’re looking forward to going back again this year.”
To learn more about the event and to register, visit https://streamingautomotivesummit.com.
