FlickFusion Video Marketing has hired Ben Freedman as National Sales Director. In this newly established role, Freedman will oversee sales and marketing operations in FlickFusion’s direct-to-dealership sales division. Freedman has 17 years of experience in retail automotive. The majority of his experience has been in leadership roles at multiple-rooftop dealerships, including Morrie’s Automotive Group and Car Pros Automotive Group.

It also includes management positions at a large digital marketing consulting firm and at ACV MAX (formerly MAX Digital), where he serviced three of the largest dealership groups in the country. Freedman has also worked on the Tier 1 advertising level with Toyota.

“I have always been an advocate for video marketing and a fan of FlickFusion’s products for many years,” said Freedman. “I know from my own experience that a comprehensive video marketing strategy can yield huge increases in opportunity to engagement conversions, as well as CSI scores. I look forward to working with dealers to help them realize the power of video merchandising and communications as a strategy to sell more vehicles.”

In his digital marketing roles at large auto groups, Freedman became a pioneer of vehicle walkaround videos, perfecting the technique years before inventory videos became mainstream. In addition, Freedman is an expert at incorporating video testimonials and video communications into digital communications strategies.

“Freedman brings an enormous amount of digital marketing knowledge and experience to his new role,” said Tim James, chief operating officer of FlickFusion. “He is a tremendous asset to our team and I’m confident that his expertise will contribute to our growth as a company.”

“I live and breathe automotive,” added Freedman. “My passions are people, technology and cars, so this is the ideal opportunity for me.”

Freedman lives in Minneapolis, Minnesota, with his wife, Kiya, and son, David.