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Its the cry of the frustrated manager: Wheres the car? They come from: Usedcar managers who cant locate keys for vehicles they need to move to the sales lot. This means faster customerservice, streamlined test drives and more efficient lot management. Where are the keys?
Since the dealership often handles these repairs under the service contract, it ensures that any needed work stays within the dealerships service drive rather than going to a third-party mechanic. This creates a reliable revenue stream and gives the dealer more control over the customersservice experience.
The increased efficiency and transparency in the BMW of El Cajon service department allows for more happy customers when they leave the dealership. The platform tracks this through the customerservice index (CSI) score. Giron says the departments CSI scores have seen a positive change.
With the potential for new vehicle prices to skyrocket, more shoppers may turn to used vehicles as a more affordable option. Ensuring a robust selection of high-quality F&I options that cater to usedcars and trucks can help dealers meet this demand and maintain sales volumes while keeping customerservice levels in place.
For instance, if there is a spike in usedcar sales, dealers need to ensure that their usedcar vehicle service contract program is robust enough to meet the increased demand. In a highly competitive market, customer loyalty can be a significant differentiator.
While dealerships focus on reconditioning usedcars, the efficiency of the PDI process for new cars is equally vital. A streamlined PDI process enhances customer satisfaction and accelerates inventory turnover, both of which are critical in a high-pressure market.
With sales dwindling at 20 units or less per month across new and usedcars, and limited physical space in our first-generation Chevrolet building, the challenges were formidable. The dealership, nestled in a town of just 3,000 people and over an hour’s drive from any large city, was significantly underperforming when we took over.
So, as a GM, it’s very important to me that my service manager knows that he is just as important as the person who manages my new and my usedcar inventory. We had an opening for an express service advisor, and almost all the applicants for that position were men.
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