Photo: Xiaomi/autoevolution edits
Apple has already killed off the Apple Car project, giving diehard company fanboys no option but to look elsewhere when buying a new car.
According to official numbers, many order a Xiaomi car.
Compared to Apple, Xiaomi has already developed and launched an electric vehicle. The SU7 is available in China, and data shared by company CEO Lei Jun shows that the car is particularly popular among Apple users.
The CEO revealed that 51.9% of lock-in orders come from Apple users. You'd normally expect a Xiaomi car to be a hit in the Xiaomi customer base, but without an Apple Car, many iPhone owners seem to look for alternatives. Lei Jun says the CarPlay support makes the SU7 a good choice for Apple users, as they can connect their iPhones to the built-in media receiver and project apps to the larger screen in the cabin.
Lei Jun also revealed that Mercedes, BMW, and Audi customers ordered the SU7, confirming that the tech company has become a true rival to traditional carmakers.
The solid popularity of the SU7 among Apple users could be a sign that an Apple Car would have been successful.
The iPhone maker dropped the Apple Car project after one decade of work, and people familiar with the matter revealed that the entire team working on the vehicle has been laid off or reassigned to other projects.
One of the main reasons for the Apple Car's failure was Apple's ambition of creating a revolutionary vehicle. The company wanted the Apple Car to be a living room on wheels, and at one point, it even tried to build a car without steering wheels and pedals. Apple's vision proposed a self-driving vehicle whose cabin would double as an office or entertainment area during trips, with an entire Apple ecosystem powering the tech capabilities inside.
The project was updated repeatedly, and Apple even tried to invest in a more conventional approach with a traditional car setup. However, Apple believed that launching "just another" EV didn't make sense, so it dropped the project.
The Xiaomi SU7 is selling like hotcakes. Lei Jun revealed on April 25 that his company received 75,723 lock-in orders, with 5,781 units delivered in the first 28 days. Female drivers seem to love how the SU7 looks, as 28% of the customers are "women who love the stylish design, UV protection, and ample storage space." Xiaomi expects the number to grow significantly, as female drivers should account for nearly half of the SU7 customer base.
Xiaomi is so far the only tech company that developed an EV from scratch, as the rest of the giants, including Google, stick with software and services, using partnerships with automotive companies to expand their presence in the automotive space.
Compared to Apple, Xiaomi has already developed and launched an electric vehicle. The SU7 is available in China, and data shared by company CEO Lei Jun shows that the car is particularly popular among Apple users.
The CEO revealed that 51.9% of lock-in orders come from Apple users. You'd normally expect a Xiaomi car to be a hit in the Xiaomi customer base, but without an Apple Car, many iPhone owners seem to look for alternatives. Lei Jun says the CarPlay support makes the SU7 a good choice for Apple users, as they can connect their iPhones to the built-in media receiver and project apps to the larger screen in the cabin.
Lei Jun also revealed that Mercedes, BMW, and Audi customers ordered the SU7, confirming that the tech company has become a true rival to traditional carmakers.
The solid popularity of the SU7 among Apple users could be a sign that an Apple Car would have been successful.
The iPhone maker dropped the Apple Car project after one decade of work, and people familiar with the matter revealed that the entire team working on the vehicle has been laid off or reassigned to other projects.
One of the main reasons for the Apple Car's failure was Apple's ambition of creating a revolutionary vehicle. The company wanted the Apple Car to be a living room on wheels, and at one point, it even tried to build a car without steering wheels and pedals. Apple's vision proposed a self-driving vehicle whose cabin would double as an office or entertainment area during trips, with an entire Apple ecosystem powering the tech capabilities inside.
The project was updated repeatedly, and Apple even tried to invest in a more conventional approach with a traditional car setup. However, Apple believed that launching "just another" EV didn't make sense, so it dropped the project.
The Xiaomi SU7 is selling like hotcakes. Lei Jun revealed on April 25 that his company received 75,723 lock-in orders, with 5,781 units delivered in the first 28 days. Female drivers seem to love how the SU7 looks, as 28% of the customers are "women who love the stylish design, UV protection, and ample storage space." Xiaomi expects the number to grow significantly, as female drivers should account for nearly half of the SU7 customer base.
Xiaomi is so far the only tech company that developed an EV from scratch, as the rest of the giants, including Google, stick with software and services, using partnerships with automotive companies to expand their presence in the automotive space.
Apple users have shown remarkable interest, with 51.9% lock-in orders coming from them. With support for CarPlay and iPad, we're committed to making Xiaomi SU7 the most Apple-friendly EV available - the perfect choice for iPhone and iPad users.
— Lei Jun (@leijun) April 25, 2024
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