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From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during AutomotiveService Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.
Kevin Linger of Babcox Media discusses three sequential — but entirely optional — levels of commitment that comprise approaching calibrations gradually, gaining experience and expertise over time like any other automotiveservice: from dynamic calibrations to static calibrations to the more advanced capabilities provided by Hunter’s Ultimate ADAS.
The Automotive Aftermarket Products Expo ( AAPEX ) is unveiling the details behind the new student engine assembly competition at this year’s event. For example, the Bureau of Labor Statistics (BLS) estimates the automotive aftermarket will fall short by an average of 68,000 auto technicians annually for the decade.
The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotiveservice industry. Nominations are open now. Nominate A Mentor Now!
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotiveservice industry. It may be the glue that gets these new people to stick with a career in the automotive industry.
Kevin Linger of Babcox Media discusses three sequential — but entirely optional — levels of commitment that comprise approaching calibrations gradually, gaining experience and expertise over time like any other automotiveservice: from dynamic calibrations to static calibrations to the more advanced capabilities provided by Hunter’s Ultimate ADAS.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotiveservice industry. Meet our June Mentorship Award candidates!
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotiveservice industry. Nominations are open now. Nominate A Mentor Now!
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotiveservice industry. Meet our June candidates!
With rising customer expectations, increasing competition, and ongoing automotive technology improvements, auto repair professionals must find ways to streamline operations. Investing in ongoing training ensures your team stays up-to-date with the latest automotive technologies and repair techniques.
August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics. Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students’ cars, and timing service appointments.
A certified collision repair shop will have certification credentials from the vehicle manufacturer or a reputable third-party organization, such as the Inter-Industry Conference on Auto Collision Repair (I-CAR) or the AutomotiveService Excellence (ASE). Look for these certifications when selecting a repair shop.
Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the Director of Strategic Partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the Director of Strategic Partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
If you are a social media person, check out the hash-tag #BFIOktoberfest. And because it’s Wednesday, it time for Shop Shots! This week we are moving out of the shop, and to an Oktoberfest. On Saturday, the folks at Black Forest Industries hosted their annual BFI Oktoberfest. There are some great pictures […]
For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. The art of upselling requires communication skills, a deep understanding of automotiveservices, and a genuine desire to cater to the customer’s best interests.
Leesburg, Virginia – The National Institute for AutomotiveService Excellence (ASE) has designated June as AutomotiveService Professionals Month (ASPM), the ideal time to recognize skilled automotive professionals and the valuable service they provide from coast to coast.
In recognition of Auto Service Professionals Month (ASPM) in June, the National Institute for AutomotiveService Excellence (ASE) announced it has made available free downloadable communications materials and creative assets to help industry organizations support ASPM. To view the ASE tool kit, visit [link].
The competition among automotiveservices providers is strong throughout the nation. According to IBIS World, the United States has about 285 thousand businesses that provide these services. The latest automotive business software can help you to keep your business running efficiently, fully supplied, and well-organized.
October 31, 2023 OGDEN, Utah – Cecil Bullard, Kent Bullard, Jimmy Lea, and The Institute for Automotive Business Excellence is proud to announce our merger with Michael Herzburg Smith and Herzberg Smith & Co.
Cox Automotive Inc. Designed to deliver a modern service experience from appointment to payment, the new capabilities span communications, multimedia, reporting and connected workflows while empowering dealerships to maximize service revenue and elevate the customer experience. announced new capabilities to Xtime.
Babcox Media Inc. is excited to announce that Tom Pecka has been appointed as the director of strategic partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the director of strategic partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
EPISODE: 069 – Marketing Auto Repair to College Students In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. Thank you to our friends at RepairPal for this episode.
NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” The goal is to promote learning and sharing within the automotive aftermarket. Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone. The sessions begin at 2:00 p.m.
APEX, NORTH CAROLINA (April 18, 2025) Autoshop Solutions, a premier automotiveservices-based digital marketing agency, is honored to receive two 2025 Hermes Platinum Awards. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
From websites to direct mail and all the social media marketing in between! For our dealers who offer automotiveservice in addition to tire sales, the parts and oil rebates are a fantastic opportunity for the Mr. Tire / Big 3 Tire program to build significant additional profits in your business.
“Working with Auto Shop Solutions on our website for Westgate High Tech Auto Care has been nothing short of incredible,” stated Lynn Haver, Co-Owner/Social Media & Marketing Director of Westgate High Tech Auto Care. ” Each year, VISION recognizes one Automotive Repair Shop with the Best Website Award.
will be short about 642,000 automotive, diesel, and collision technicians if we stay the current course. To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites. A study conducted by TechForce Foundation found that by 2024, the U.S.
Apex, North Carolina (June 5, 2024) – Autoshop Solutions is proud to announce that it has won its first Platinum Award for Best Automotive Website Design for its client, ASR AutomotiveService & Repair. A Gold award was also won for Westgate High-Tech Auto Care’s website design.
In the spirit of “eating your own dog food”, we cannot preach to automotive repair shops about setting aside time to create their annual marketing plan if we do not do it ourselves. Our experience is that money spent online, (Local search, SEO/SEM, PPC and Social Media) has a much higher ROI. A good social media presence on FB and IG.
With countless Golds to accompany it, our commitment to the automotive repair industry has never been stronger. 2023 MARCOM Gold Award Autoshop Solutions received the 2023 MARCOM Gold Award for Antero Automotive’s website late last year. We are proud to share the details of the awards we have won over the past year.
They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotiveservice center , potential customers might not know it unless you have a proven process. Ask them to use it as their framework going forward.
Brian Bates ( Eagle AutomotiveService ) - Unlock the secrets of Referral Programs and turn your satisfied customers into passionate advocates for your auto repair shop. Jayme Schulner - Harness the power of social media with using Social Media to Improve Your Marketing , a game-changer in today's digital landscape.
January 1, 2024 Dear Clients and Friends of The Institute of Automotive Business Excellence, As we step into the beginning of the new year, we're thrilled to extend a warm welcome to all of you. We’re not just redefining industry standards - we’re shaping the future of automotive businesses. For the press release, click here.
For most independent automotiveservice and repair businesses, adding a new aftermarket service is going to be the most promising path to meaningful business growth. These include vehicle wrapping film, paint protection film and tinted automotive window film. automotive wrap film market is expected to grow at an 18.8%
Look for the following certifications: I-CAR = Inter-Industry Conference on Auto Collision Repair ASE = AutomotiveService Excellence Manufacturer Certification: Ford, Toyota, Tesla These certifications indicate that the shop follows industry standards and has the right level of experience to repair your car correctly.
Hyper-Local Digital Marketing : Targeted digital presence through local platforms and channels, ensuring dealership visibility to customers within their immediate service area. This significant gap represents a major opportunity for dealerships to transform their service departments into local market leaders.
Together, we’re committed to providing exceptional value and insights to our clients, elevating the automotive industry to new heights.” Autoshop Solutions is an award-winning website design and internet marketing agency based in Apex, N.C. in the Top 10 Websites.
Today, online reviews play a pivotal role in shaping consumer decisions, especially in the automotive industry. In the competitive landscape of automotiveservices, positive reviews can be a game-changer. That research extends to what dealership – and even which sales personnel – they should shop with.
Generally, technicians who have completed the National Institute for AutomotiveService Excellence certification are well-trained and knowledgeable. It is commonly said that word of mouth is the best form of advertisement, if your friend has received good services, then you will most likely receive good services as well.
The shop’s motto is to “provide customer service in abundance” and it shows. The shop has a reputation for operating efficiently at a high skill level in all areas of automotiveservice and repair. The team is known for being friendly and trustworthy.
From expertise and customer service to pricing and convenience, finding the ideal auto repair shop can save you time, money, and stress: Assessing Expertise and Reputation Before entrusting your vehicle to a repair shop, it's crucial to assess the expertise and reputation of the mechanics and the establishment.
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