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Preparing for June’s Marketing

Shop Marketing Pros

From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.

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Growing Your Business with the Right ADAS Tools

Tomorrow's Technician

Kevin Linger of Babcox Media discusses three sequential — but entirely optional — levels of commitment that comprise approaching calibrations gradually, gaining experience and expertise over time like any other automotive service: from dynamic calibrations to static calibrations to the more advanced capabilities provided by Hunter’s Ultimate ADAS.

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VoTech Students to Test Skills at AAPEX 2025 Engine Competition

Tomorrow's Technician

The Automotive Aftermarket Products Expo ( AAPEX ) is unveiling the details behind the new student engine assembly competition at this year’s event. For example, the Bureau of Labor Statistics (BLS) estimates the automotive aftermarket will fall short by an average of 68,000 auto technicians annually for the decade.

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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.

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Nominations Now Open for 2025 Mentorship Award

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Nominations are open now. Nominate A Mentor Now!

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. It may be the glue that gets these new people to stick with a career in the automotive industry.

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Growing Your Business with the Right ADAS Tools

Brake & Front End

Kevin Linger of Babcox Media discusses three sequential — but entirely optional — levels of commitment that comprise approaching calibrations gradually, gaining experience and expertise over time like any other automotive service: from dynamic calibrations to static calibrations to the more advanced capabilities provided by Hunter’s Ultimate ADAS.