Automotive Services Education Media 
Shop Marketing Pros
APRIL 23, 2025
From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.
Tomorrow's Technician
JUNE 25, 2025
The timed event will take place in Joe’s Garage – a staple of the continuing education and technical training program at AAPEX – with 10 fully operational service bays. On social media, follow AAPEX at #AAPEX25. Each team will be provided with the same professional tools and evaluation standards.
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Brake & Front End
MAY 13, 2025
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Nominate A Mentor Now!
Shop Marketing Pros
JUNE 18, 2025
August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics. Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students’ cars, and timing service appointments.
Automotive Training Centre
DECEMBER 13, 2023
For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. The art of upselling requires communication skills, a deep understanding of automotive services, and a genuine desire to cater to the customer’s best interests.
Tomorrow's Technician
SEPTEMBER 17, 2024
NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” The goal is to promote learning and sharing within the automotive aftermarket. Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone.
Shop Marketing Pros
OCTOBER 11, 2023
Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events. Teaching College Students Car Care (00:09:12) Discussion on the importance of teaching college students basic car care skills and ways to effectively educate them.
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