Shop Marketing Pros

NOVEMBER 25, 2024

Your audience isn’t filled with auto repair experts—they’re people who need guidance, clear explanations, and practical advice. Your job is to educate and build trust, and that starts with the basics. If you need help with marketing your auto repair shop, that’s what we do at Shop Marketing Pros.

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Shop Marketing Pros

NOVEMBER 13, 2024

Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. Winter Car Care Tips (00:06:14) Discussion on educating customers about winter car maintenance and safety.

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Shop Marketing Pros

MARCH 12, 2025

RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Its a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Thank you to our friends at RepairPal for providing you this episode.

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Shop Marketing Pros

APRIL 23, 2025

Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers. Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.

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AutoInc.

MARCH 24, 2025

Some in Congress like to invoke independent auto repair shops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repair shops and consumers alike. Senators and Representative.

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Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? Should Your Auto Repair Shop Use Coupons?

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Auto Repair Auto Repair Shop Service Advisor Oil Change 130

Tomorrow's Technician

APRIL 29, 2025

Back then, there were a couple programs which connected students with a dealer sponsor, but the aftermarket didn’t have the same level of support for aspiring technicians when it came to navigating a path for getting the training and education required for a career in auto repair. Nominate A Mentor Now!

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Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. Educational posts : Teach without preaching. Let’s be real.

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Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. Educational posts : Teach without preaching. Let’s be real.

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Media Auto Repair Auto Repair Shop Education 130

Shop Marketing Pros

JULY 9, 2025

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. AppFueled makes marketing easy.

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AutoFix

FEBRUARY 13, 2025

For auto repair shop owners, mastering automotive customer service isnt just about answering questionsits about educating customers, setting realistic expectations, and making them feel valued. Five Strategies to Improve Personalized Communication in Your Auto Shop 1.

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Auto Service World

JUNE 4, 2025

Price Auto repair shops and their customers are willing to pay a fair price for a quality product. They need to have the right product at the right time as well, but without a good relationship with good communication, they will never know what they don’t have.

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Brake & Front End

MAY 13, 2025

Back then, there were a couple programs which connected students with a dealer sponsor, but the aftermarket didn’t have the same level of support for aspiring technicians when it came to navigating a path for getting the training and education required for a career in auto repair. Nominate A Mentor Now!

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Apprenticeship ASE ASE Certification Automotive 130

Shop Marketing Pros

JUNE 18, 2025

Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving. National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.

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Shop Marketing Pros

JULY 14, 2025

If you want to hear what this looks like in real life, check out Episode 144 of the Auto Repair Marketing Podcast , where Doug DeLucca of Boca Auto Fix shares how staying involved in his shop’s marketing helped him thrive even through tough algorithm changes. What is the best SEO strategy for auto repair shops in 2025?

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AutoFix

MARCH 19, 2025

In this blog, well explore deflecting blame strategies and customer conflict resolution techniques that will elevate your shops customer service. Why Customer Service in Auto Repair Shops Matters Customers often come to auto repair shops with a mix of stress, urgency, and skepticism.

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AutoVitals

JUNE 24, 2025

Instead of defaulting to discounts, top auto repair shops use education, timing, and a streamlined customer experience to re-engage customers and drive revenue back into the bays. At AutoVitals, we believe retention starts with relevance—especially after a customer walks away without approving all recommended work.

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Shop Marketing Pros

JUNE 25, 2025

Addressing Industry Concerns and Performance Drops (00:04:01) Responding to industry chatter about ad performance drops and explaining the episode’s educational intent. Client Involvement and Its Effects (00:06:22) Challenges when clients request frequent changes and the need for education and boundaries.

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AutoShopOwner

OCTOBER 23, 2023

While COVID appeared to be a blip on the economic radar for most auto repair shops, the aftermarket repair industry bounced back nicely, despite the issues with part availability and quality. Make sure that you make every vehicle visit a time to educate your consumers, and make sure you focus on maintenance.

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Shop Marketing Pros

FEBRUARY 7, 2024

EPISODE: 086 – Naming Your Auto Repair Shop Our first auto repair shop was named “Behind the Star”. But if we learn from our mistakes, we have a more comprehensive education than most! In this episode, we share some things you’ll want to think about when naming an auto repair shop.

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Auto Repair Shop Auto Repair Education 130

Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Solera

APRIL 1, 2024

Take the time to educate customers about their vehicles. Building trust with auto repair shop customers takes time and consistent effort. By prioritizing transparency, communication, quality, and customer satisfaction, you can establish a reputation for trustworthiness that sets your shop apart in a competitive market.

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Shop Marketing Pros

MAY 22, 2024

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. But there was a learning curve.

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Solera

MARCH 11, 2024

Is your auto repair shop using credit card machines that meet PCI data security standards? Safeguard your shop through customer data protection Payment processing involves handling sensitive financial information, making it a prime target for cybercriminals. appeared first on Solera.

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Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique. A proven process is the exact way that your team does things at your auto repair shop.

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Business Actualization

AUGUST 5, 2024

To build and maintain trust, auto repair shops can employ several transparent practices that not only educate customers but also provide them with confidence in the services provided. For example, showing a customer the worn-out tire that needs replacing can help them understand the importance of the repair.

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Autoflow

NOVEMBER 3, 2023

Why Quality Control Matters for Auto Repair Shops By taking care of the details on every repair order, you set a higher standard that will pay off for your auto repair shop. Its systems work for auto repair shops and other businesses in the automotive industry. Book a demo today.

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Automotive Training Centre

MAY 29, 2024

This blog post explores the responsibilities, necessary skills, and the journey to becoming a successful shop foreman, providing a comprehensive insight into this rewarding career. This role includes managing a team of mechanics, ensuring the quality and efficiency of repairs, and handling customer relations.

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Automotive Training Centre

JANUARY 25, 2024

Mechanics often need to explain technical issues and repair options to customers needing more automotive knowledge. In addition, auto repair shops often operate as a team, with mechanics collaborating on complex projects. Learn to communicate effectively with your team members in auto mechanic school.

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Automotive Training Centre

OCTOBER 4, 2023

Whether you dream of starting a mobile auto detailing business or working as part of an auto repair shop team, a professional automotive detailing certificate could be the perfect first step toward your goals. This educational program will give you the auto detailing skills to ensure customer satisfaction.

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Automotive Training Centre

JANUARY 10, 2024

An Automotive Service Advisor is often the first point of contact between customers and auto repair shops. In many ways, automotive service advisors represent the face of the auto repair business that employs them. As such, a lot depends on the experience they can create for the business’s customers.

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Automotive Training Centre

SEPTEMBER 15, 2023

The auto mechanic school offers aspiring technicians a comprehensive education, introducing them to the intricate world of automobile repair and maintenance. Moreover, from the perspective of auto repair shops and employers, hiring a mechanic who can also weld is akin to acquiring a two-in-one asset.

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Tomorrow's Technician

OCTOBER 12, 2023

My thought is the local auto repair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” The Buckleys are active on social media and participate in many educational discussions about new and upcoming automotive technology.

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Girls Auto Clinic

MARCH 28, 2024

At Girls Auto Clinic, every day is an opportunity to inspire and educate the next generation of empowered women. On March 28th, these bright third-grade young ladies, who are students at Butler Elementary, embarked on a journey into the world of automotive repair and innovation.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer auto repair shops a dynamic way to connect with both current and potential customers.

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Solera

MARCH 25, 2024

Why it is important for auto repair shop owners to provide access to ongoing technician training. In an industry characterized by rapid technological advancements and evolving vehicle complexities, it is important for auto repair shops to ensure that their technicians have up-to-date skills and knowledge.

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Automotive Training Centre

JUNE 4, 2024

By combining theory with practice, ATC ensures that students are knowledgeable and proficient in executing repairs and maintenance tasks. Our Auto Mechanic Training program is designed to provide this comprehensive education, ensuring that graduates are well-equipped to excel in the automotive industry.

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