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How Digital Touchpoints Influence Big-Ticket Auto Sales

Auto Service World

Buying a car these days is no longer just about walking into a dealership and shaking hands with a salesperson. These range from initial online searches and social media ads to virtual test drives and online reviews. The Rise of the Digital-First Auto Shopper Modern consumers are more informed than ever.

Media 130
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Retail used-car market by the numbers: Supply, demand, prices & EV metrics

Auto Remarketing

It was good news, bad news for the retail used-car market in January. Used-car demand fell over 7% from January 2023, but was up almost 14% from December. These are just some of the trends and data shared in the inaugural monthly Industry Insights Report from Cars Commerce released Thursday. Used-car demand fell 7.6%

Used Cars 105
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Roadmap to Prosperity: Indie Dealerships’ Guide to Competing with the Big Players

Solera

The currency of loyalty is an invaluable asset, driving sustained growth and positive word-of-mouth marketing. Online Presence and Digital Marketing In the digital age, your online presence is a game-changer. Optimize your website, use social media strategically, and invest in online advertising to reach a broader audience.